Our family story
Roger Sr. and his family came to California from Argentina chasing the American dream. He started out selling furniture door to door, and with hard work and determination he opened his own store: Roger's Furniture.
Pila Marquez worked alongside Roger Sr. and Roger Jr. and learned from both of them, about furniture and about building something that matters. In time, Roger Jr. knew there was no one better to carry the store forward. Today Pila runs it with her family.
It has always been about more than furniture. It's a place where Latinos from every corner of the world can walk in and feel at home, and be treated like family.
"More than a business. A legacy, a community, and a story that continues to be written."
- Door to doorRoger Sr. starts selling furniture door to door
- Roger's Furniture opensA family store on Hacienda Blvd, since the 1960s
- Learning the businessPila works side by side with Roger Sr. and Roger Jr.
- A new chapterRoger Jr. passes the store to Pila
- TodayPila and her family, with custom sofas built locally and financing in the store